Use Buyer Personas to Understand People?

Where Do You Find Buyer Traits?

If you know any fiction writers, one thing they’ll probably tell you about creating fictional characters is they frequently use real people for inspiration. Their world and your world can coalesce in this instance, because you can use information you already have on customers who’ve been with you for a while.

While you might find it invasive to search your own database for information about your existing customers, it’s there where you’ll find valuable information toward creating a buyer persona. Since your customers agreed to have their information in your database to begin with, don’t be afraid to use their info to scope out details.

It’s here where you can build a fictional buyer persona based on various strong points about what your typical customers do. As a result, it’s very much like what a fiction writer does where one character exhibits a dozen different traits from as many or more people.

What Kind of Traits Should You Extract?

In order to create the perfect buyer persona that represents the type of customer you need, you have to dig deeper than you probably expected. While you should always study the buying habits of your existing customers, you can find so much more based on whether they’re married, what kind of education they have, and even their age or gender.

The last two might sound like profiling, yet the customer information you already have tells major truths about which customers are more apt to buy from you.

Keep in mind that you don’t have to just dig into your customer database and other analytics to find buyer persona information. You can assemble these traits even faster through email surveys or direct interviews with your customers if they’re willing.